Mens wat ben je moe


"Mens wat ben je moe"

Fictive campaign for the company Simba matrasses. Take a look at my report (in dutch) and final drafts.
In this alternative campaign the focus is less on the product characteristics of the Simba mattresses. The goal is to make people more aware of their sleep deprivation and to create the feeling you get when you have slept well. The marketing campaign has been elaborated in a series of posters and an advertising video, supported by a poem that Lotte Rolleman especially wrote for the project.
I want to give a special thanks to the people that I worked with during the project.
Lotte Rolleman for making the poem. Marlijn van Rossum for filming the project. Mireille Kniese for photographing the project. Het portaal uitgevers for modelling and use of venue.